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Dr. Min Basadur

As a pioneer and world-renowned thought leader in the field of applied creativity and innovation, Dr. Basadur has devoted his life-work to leading organizations, helping them to achieve significant tangible results and to make innovative thinking a way of life.

Recently Min has focused his energies on applying the Simplex methodology to complex problems in the health care sector in Canada, the US, Asia and Australia. His interest has lead to ongoing research in the strategy of engaging workers to design and implement their own high impact change initiatives. Min continues to build an ongoing Simplex research program which has been cited as the only scientifically proven method of applied creativity.

"Revolutionizing how people think" is how Min has built his company, Basadur Applied Creativity, recognized internationally as an organization of pioneers, innovators and leaders in the field of applied creativity consulting and research. Their worldwide clients include St, Joseph’s Hospital, Odette Regional Cancer Centre, Goodrich, Pfizer, Procter & Gamble and the governments of Singapore and Canada.

Min is Professor Emeritus of Innovation and Organizational Psychology at McMaster University, Ontario, and founder of Basadur Applied Creativity. His reputation and ideas have attracted graduate students and junior faculty members as research and teaching partners. He has published more than 28 peer-reviewed articles in leading journals and has been a reviewer with the Academy of Management Journal, the Sloan Management Review and the National Science Foundation.

In his book, The Power of Innovation, Min discusses his approach to unleashing creativity, improving performance, becoming a leader, innovative thinking, working smarter and making applied creativity a way of life. He has also shared his ideas and expertise in innovation, creative problem solving, knowledge development and strategic thinking as a speaker for international gatherings, from Toronto to London to Mexico to Hong Kong to Singapore.

As a sponsoring member, trustee and lifetime colleague of the Creative Education Foundation, Min pioneered studies of creative thinking and problem solving and has shared his insights to help people solve “real-world” problems. In carrying forward the legacy of such earlier thinkers as Alex Osborn, Sidney Parnes and J.P. Guilford, he has continued to develop the study and practice of applied creativity.

Educated in engineering physics, Min began refining his insights about creative thinking and problem solving more than 20 years ago while developing new products and markets at Procter & Gamble, where he received three U.S. patents and created a corporate-wide internal consulting practice prior to starting his own company.


Larry Crase

Larry Crase has extensive experience in the Health Care field having lead multiple projects to date. These initiatives have ranged from wait time reduction to increasing capacity with existing resources. The common thread has been the dynamic engagement of diverse health care personnel via the Simplex system to make and implement quality improvement decisions.

Larry has been associated with Basadur Applied Creativity for over 18 years. His practice is focused on working with internal and external stakeholders to identify and resolve complex issues. A deeply experienced, expert facilitator, he works with diverse client teams to:

  • Define patient and customer needs,
  • Develop strategy and action plans,
  • Design and document process,
  • Design services,
  • Creatively solve problems,
  • Facilitate and manage projects, and
  • Coach and train facilitators in the Simplex methodology

His approach involves:

  • Client needs assessment;
  • Developing agendas and process to satisfy client needs;
  • Leading facilitated sessions which engage all participants
  • Providing quantitative feedback on team performance; and
  • Documentation and packaging of findings to inform decision-making.

During the last 30 years, with Texaco Canada, Imperial Oil and then in his own practice, he has been exposed to a variety of business functions with a focus on achieving targeted results through the successful management and implementation of change.

Larry holds a Masters of Business Administration from York University completed in 1982 with majors in Finance, Cost Accounting and Marketing. In addition, he is a member of the Association of Professional Engineers of Ontario and has a Bachelor of Applied Science in Chemical Engineering from the University of Toronto.


Bob Basadur

Bob joined Basadur Applied Creativity on a fulltime basis in 2005. In his role, he manages day-to-day strategic operations including all technology and business development activities. He regularly liaises and meets with clients, outside BAC consultants and suppliers to forge strong relationships and enhance ongoing communications. Bob spends considerable time conceiving and rolling out new business opportunities across the organization.

With an IT background focused on web development and strategy, he coordinated and implemented development of an e-commerce enabled online version of the Basadur Innovation Profile used by clients around the globe. Bob also is the driving force behind Debrief - the company e-newsletter that gets sent out to contacts twice a year. He is a capable Simplex® facilitator and disciple of the methodology.

Bob has an undergraduate degree in Biology and an MBA specializing in finance and information technology from McMaster University. Until recently, he was President of the DeGroote Alumni Association.


Michael Crase

Michael is a certified Simplex facilitator who has been working with teams on creative problem solving for over three years. Both in the business and in the non-profit worlds, Michael has used his knowledge and experience in process leadership to help organizations develop creative solutions to complex problems and create new practices and processes to be executed.

One of Michael’s primary roles in the past year has been focused on the value-added service of real-time documentation and staging of facilitated events. These services employ a wide range of AV tools with the goal of enhancing the creativity, accuracy and efficiency of a facilitated event. Michael’s skills in staging grew from several years of set design and light and sound choreography of amateur theater for which he won the Peel Board of Education Gold Award.

Most recently, he was the campaign director for a candidate in the 2008 Canadian federal election who was successfully elected to serve his riding as a member of parliament.

Michael majored in business administration and political science while completing his undergraduate degree at the University of Western Ontario.


Greg Roberts

A certified Simplex facilitator, Greg has over 25 years of experience in business strategy, e-learning and media production. He was a founding partner and President of a software company that specialized in multimedia and computer based training solutions for the public and private sectors. He worked as Director of Strategy and Planning, Interactive, at Interbrand, a subsidiary of Omnicom Group Inc. and Vice President Digital Media at Spencer Francey Peters, a division of Cundari Integrated Advertising. His clients have included: Royal College of Dental Surgeons of Ontario, the University of Toronto, UPS Supply Chain Solutions, Four Seasons Hotels and Resorts, The Royal Ontario Museum, Canada Millennium Scholarship Foundation and Scotiabank International. He also has extensive experience as music producer / engineer with numerous album credits.  Greg studied fine arts with a major in music at York University, Toronto.